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Process Writing

Studio Notes

The thinking behind the work. How decisions are made, what we got wrong, and what it actually took to build the things we built.

How Augustra Came to Be
Studio Notes January 2026

How Augustra Came to Be

Not a founding story. Something closer to an account of why a certain kind of space needed to exist, and what it took to make it.

Aa
Studio Notes January 2026

On Choosing a Typeface for a Year

Type is never neutral. The story of how we settled on the typographic identity of this site, and what we learned from getting it wrong first.

Studio Notes February 2026

Why We Don't Use Stock Photos

Every image is an argument. The case against the generic visual, and what we use instead.

Building a Site Without a Template
Studio Notes March 2026

Building a Site Without a Template

On the decision to hand-code augustra.com, and what the constraint of doing it yourself teaches about design.

The Augustra Letter

Occasional writing on making, thinking, and seeing. No schedule. No noise.